UGC images are also 81% more likely to convert. Approximately 37% of shoppers ages 15-22 used the buy button on social media, and 30% purchased something from a shoppable social media story. You may be surprised to see that weve included Instagram on this list. However, Insider Intelligences forecast is referencing its own 2022 predictions, which uses a slightly different set of calculations. Ready to expand your reach on social media with Plann? Real success stories from brands that use Plann. Plus, when an NFT sells, Pearproof will ensure 90% of the profits go directly to the creator. Supernova claims to be the social network that gives back. They have pledged to donate 60% of their advertising revenue to global charities, with the money distributed according to users preferences. As of 2017, 33% of Americans had used social media in order to complain to a brand. Though Fleets has only been around for a few months, initial feedback seems to suggest that it boosts user engagement. Approximately 78% of marketing companies find Facebook to be an effective marketing tool, and 70% find Instagram to be an effective marketing tool. 
Brands beware if you share pitches or webinars, the community will tear you apart and you could do more harm than good, so livestream with caution. Zendesk reported that customer service ticket volume on social media increased 20% from 2020 to 2021. Twitch is actively expanding its content base, which now makes it relevant to many more businesses. However, for the metaverse to truly take hold, VR headsets will need to become cheaper and more user-friendly. While other apps are offering a similar service, the Pearproof app actually allows these NFTs to gain value as a post. Theres still plenty of room for TikToks future growth, the firm also pointed out, as next year, 3.57 billion people will use a social networking app at least once per month. If this trend continues, we could see something like the Boomer takeover of Facebook. Its time to say goodbye to the once famous Instagram square photo, as if posts arent formatted to the new 9:16 ratio they will have an auto-generated blurred border (attempting) to match the images background colour. Facebook's glasses were released in September 2021. Social media sites are adjusting to this by increasingly offering bite-size content options such as short-form videos and ephemeral (disappearing) content. Learn the basics of social media and speak like a social pro in no time. In July 2021, Sensor Tower noted TikTok (including sister app Douyin in China) had become the first non-Facebook mobile app (outside of games) to reach 3 billion downloads globally across the App Store and Google Play, while TikTok consumer spending surpassed $2.5 billion globally. ] Twitchs popular communities go beyond topics like programming, video editing and comics, reaching those interested in areas such as music, art, and DIY. "review": [ YouTube has an estimated 30 million daily users and had about 35 billion total visitors in August 2021. The platform currently has about 1.845 billion daily users and had about 22 billion total visitors in August 2021. As the worlds most popular social media platform in terms of users, its growth is starting to plateau. In the coming years, social media use is projected to increase even more. This online wine community has flavor profile selectors designed specifically for wine lovers. A Sprout Social survey said that 22% of consumers want to hear back in 1-2 hours and another 22% said they expect a response within 2-12 hours. Its a little like Snapchat combined with Gen Zs more casual Instagram, with no filters and no edits. Customers who feel connected to a brand are valuable in many ways. According to a 2021 survey, marketers say that Facebook and Instagram have the highest ROI. In early 2020, only 16% of marketers said they were using the platform. Users can nominate in their profile which charitable cause they want to support (like climate action, homelessness, mental health etc) with the cash that Supernova gains from its ad partners. The platform has also seen a huge jump in effectiveness, according to marketers. During the peak of the pandemic, it had more than 140 million monthly active users. Although TikTok does not share much similarity to Twitter, its massive size relative to the more-established platform is a clear reflection of the addictive nature of TikToks content, she said. Search growth for "influencer marketing" have increased by 405% since 2017. #blacklivesmatter is just one example of a social cause thats generated billions of views on TikTok. And experts say that number could reach $876 billion in 2026. While the effectiveness of Facebook and Instagram decreased, TikTok saw a large increase. Not only is the number of social media users growing. This social media app has already topped the US App Store charts and has received over 1 million global installs so far. { Facebook is the most popular social media platform overall. Lucinda Starr is a Sydney-based copywriter, content marketer and social media strategist. AR has been incorporated into Instagram filters since 2017. More than $521 billion was spent on digital ads in 2021. In 2021, only 3% of marketers said it was the most effective platform for reaching their business goals. }, The brand has even made customer service part of their Facebook bio. Discord is one of the best-known audio platforms. As a result, companies are expected to look for more ways to tailor their social media strategy around changes that these platforms roll out. Close to half of those who engage with brands on social media are doing so in order to bring up a customer care issue. Social Media Shopping: All the Platforms You Can Sell On and How. Think of it as a portal straight to the people you care about (no algorithm or promoted posts in sight). Another successful niche social network with tailor-made features is Vivino. The NBA found that engagement with their Instagram Reel posts was in some cases twice as high as with their regular video posts. One survey showed that 71% of marketers planned to increase their social ad budget in 2021. Searches for "Instagram shopping" increased 2,300% over the past 10 years. Meat Loaf, the singer, died on that same day. Insider Intelligences forecast believes TikTok will surpass a 20% share for the first time and will approach a one-quarter share by 2024. SurveyMonkey data shows that 48% of social media users have bought a product after seeing an ad. Theres no question that social media is one of the best ways to market and grow a business. The average user spends about 58 minutes on Facebook each day. "@type": "Person", While those who accessed Facebook from their phones spent 1.7 seconds on the same content. Search volume for customer service is increasing. { However, Zuckerbergs metaverse is not the only one to watch, VR and AR worlds already exist and are inhabited by active communities like in the user-created spaces in VRChat and Roblox. Learn how to write captions that convert and captivate the easy way. As of 2022, there are approximately 3.96B social media users around the world. There are several upsides to UGC for businesses, including that it is cheaper than traditional advertising, more relatable, and can help brands to be perceived as more authentic and socially conscious. Its popularity is fast-growing, with a 315% increase in downloads since the beginning of year. Gen Z has also been known to use TikTok to further social causes. People want useful information that they can use in their lives. Its a social media collaboration platform that allows fans to bid for shared screen time with their favorite TikTok creators. As more people shifted online during the pandemic, live streams were increasingly used to host public events and meetings. Powerful photo editing, scheduling, strategizing and more. The experience is very similar to Instagram, with users sharing photographs and videos along with comments and messaging. YouTube Shorts is YouTube's answer to TikTok. Why? Once they have an invitation, users enter a forum-like space where they can communicate with each other by voice or video calls, messaging and sending media either among communities known as servers or in private chats. "image": "https://www.plannthat.com/static/img/plann-logo-s_x2.png", You can unsubscribe from communications from us at any time. Global social media users have grown by more than 10% over the past 12 months. Wavve takes a bit of a different approach to social audio. Marketers can use these data points to segment audiences and craft hyper-relevant ad messages. Sign up to our regular newsletter and stay up-to-date with the latest creative, marketing, brand and communications insights. The most popular live video platform of 2020 was Twitch, which grew 50% from March to April alone and 101% over the year. While some younger users spend on average 80 minutes on the app daily. In the first three months of 2020, TikTok was downloaded 315 million times around the world, setting a record for quarterly downloads by any app. Socials anywhere and everywhere with your free Plann App! As many as 18% of US consumers hit a buy button on a social media platform in 2020, compared to 13% in 2019. Research shows that 38% of consumers say a CEOs transparency would inspire them to be more loyal to a brand and 32% say it would inspire them to purchase from that brand. Were just at the beginning of the metaverse journey and there will be lots more innovation to come, but its an area to watch. This put the app in the company of only a handful of others that had reached that milestone, including Tinder, Netflix, YouTube and Tencent Video. Go on. While short-form video options are growing, longer videos are not going anywhere just yet. Ready to level up? Theres already been updates to how feeds display showing both videos and images in full-screen format, and updates to the algorithm to prioritise reels. The campaign targeted six audience segments through a prize giveaway. "aggregateRating": { This software allows podcast or music creators to select a snippet of their audio and create a professionally designed video for social media using that audio. This is on top of Instagrams two other video options: IGTV and Stories. Along with knowing the, on them, knowing which platforms are becoming increasingly popular among consumers can also help guide your brands, shows that the fastest-growing social network is TikTok. Users can interact and engage with live streams or upload videos to Twitch for their audience. For example, at the end of 2019, TikTok started experimenting with product links. Text is not enough, and video is too much; social audio is just right. Consumers are 2.4x more likely to find UGC more authentic than traditional branding. Supernova could be the platform to offer brands an alternative to toxic social media. Thats up from only 2.5 billion users in 2017. } The worlds growing dependence on social media (and their underlying algorithms) has fueled calls to disconnect and initiatives to reduce social media reliance, like National Day of Unplugging and Digital Minimalism. This is followed by Reddit, whose user base grew 14.4% in 2021. Visual Planner and Scheduling App for Instagram, FREE Copywriting Guide: How To Write Epic Captions, Even If Youre Not A Writer. Launched in December 2021, Supernova is an exciting new social media thats labelled itself as a new ethical alternative to the big social apps like Facebook and Instagram. All of these social networks experienced a slower rate of increase in number of users in 2021 compared to 2020. Brand authenticity means that a business is true to itself and to its customers. For example, Facebook has roughly 52,000 data points on each user on the platform. Social media users are spending more time using the platforms than ever before. Growing engagement is projected to continue to fuel social commerce and generate revenue for businesses. Instragram shopping is now an integral part of the app's experience. camping wheel trailer cars custom ford van series passenger low cargo extended More than 95% of businesses expect to experience a crisis within the next two years, but fewer than 40% of United States business leaders had a very relevant crisis plan in place as of 2020. Estimates show that TikTok will pull in more than $11 billion in US ad revenue that year. "ratingValue": "5.0", An estimated 33% of consumers prefer to have a customer service interaction on social media versus the phone or email. It may sound like something of the future, but its here already from virtual bank branches to Paris Hilton DJ sets. One tech analyst says social audio is the Goldilocks medium. By the end of the campaign, they had more than 13k new contacts with a cost-per-pead of just $0.37. Sign up to our regular newsletter and stay up-to-date with the latest creative, marketing, brand and communications insights. Its Plann live! Search volume for brand authenticity is up more than 200% in the past five years. And recently, Instagram employees leaked its network had surpassed 2 billion monthly users, up from the 1 billion monthly user milestone reported in June 2018. Its yet to be seen if this full-screen mode will help Instagram to compete, but it does mean that marketers will need to ensure that their posts on Instagram are in full screen, and ideally in video. Zappos Facebook bio invites customers to be wowed by their social team. And approximately 90% of Instagram users follow at least one business page. If you continue to use this site we will assume that you are happy with it. Online searches for "Twitch" increased 170% since late 2020. In 2019, Instagram stepped up the AR game even further with an option for users to create their own filters. Which is not just impacting how businesses approach digital marketing. One survey found more than 75% of Gen Zers say they learn about social justice and politics on TikTok. The crisis? Its increase in 2021 is the networks slowest ever annual increase. According to analysts, this is because of the higher-than-expected growth in 2020 brought on by the COVID-19 pandemic, which caused, 10 Social Media Statistics You Need to Know [Infographic]. The popularity of podcasting has been increasing for the past 15 years. Twitch is a live-streaming platform, mostly used by gamers to stream game play or to watch other gamers. Facebook remains the most used social media platform in the world, followed closely by YouTube. Nearly 40% of people in Gen Z say TikTok videos are where they go to learn about new products and buy new products. Consumers are willing to reward businesses they see as authentic and trustworthy. And now, the same is happening to Reddit. But TikTok is the app of choice for younger generations. Younger people are significantly more likely to shop on social media platforms. BeReal have positioned themselves as a new and unique way to discover who your connections really are. TikTok is a social media platform that is dedicated to short-form videos. Pelotons search volume has dipped since its high in 2020. More than 72% of Americans were on social media by the end of 2020, a 4.3% increase from the year before. Other social media platforms are projected to enter the playing field in the future. "description": "The free plan is really brilliant, Plann is easy to use with lots of fantastic features. For example, Instagram currently has Instagram Checkout, which allows users to shop from the platform without having to go to a third-party site. Todays consumers are not patient. "author": { In early 2022, Weber found itself in the midst of a crisis when the marketing department didnt act quickly enough to stop a scheduled email from going out. A 2022 survey found that 75% of Twitter users, 59% of Facebook users, and 34% of Instagram users reach out to brands on the social platforms. It represents the opportunity for social connection and empathy without the downsides of video, he says. In late 2020, Twitter introduced Fleets, a feature similar to Snapchat and Instagram Stories. Online searches of "UGC" peaked, despite a 15% increase over the past five years. The average user spends around 53 minutes on Instagram. However, only about half of brands are meeting customer expectations in terms of response times. Overall, social media usage (including messaging apps like Whatsapp) went up 21% globally during the pandemic. While other apps are offering a similar service, the Pearproof app actually allows these NFTs to gain value as a post generates more social engagement. One brand that has not fared well in handling social media crises is Peloton. 12k users flock to this online community made up of people that are building online projects that can generate revenue in public. Sunroom gives its creator a stack of ways to monetize their content, from monthly subscriptions to tips and reactions. However, experts predict that the most popular platforms may lose a considerable amount of their users as new platforms eat away at their market share. Usage statistics suggest that filters can quadruple the engagement time of videos. Social media has become a visual-first experience. "name": "Plann - Scheduler and Social Media Tool", Supercharge Your Socials With Our FREE July Content Calendar, The Ultimate Guide To Mastering TikTok And Reels, The Speedy Social Media Cheatsheet: Plan A Week Of Posts In 20 Minutes, FREE Audit Guide: How To Makeover Your Grid In 10 Days, The Ultimate Strategy Guide: Reverse Engineer Your Way To Social Media Success. Users are spending approximately 1.645 billion hours watching videos on the platform per month. On the other hand, the average YouTube user spends about 40 minutes using the platform. And even though its user base continues to grow to this day, the sign-up rate of new users has slowed rather significantly. FREE Copywriting Guide: How To Write Epic Captions, Even If Youre Not A Writer Sixth on the list of the fastest-growing social network is Snapchat, with a 2.6% increase in the number of users. From photo-sharing platforms to monetization apps for creators, there are stacks of new social media networks to add to your radar in 2022. "datePublished": "2022-4-16", And number of apps that feature AR is likely to increase in the coming years. Searches for "conversational marketing" increased by 1,400% in the last five years. when it launched in 2018. Then you take a photo and send it as your response through the app. redeem your 7-day free trial of Plann Plus. The first ad drove in 500 leads in the first 12 hours. As a brand, business or creator, you have no shortage of social media platforms to choose from. Search volume for Nani Swimwear has reached a new high in the past 12 months. Fleets allows users to post messages and short videos that disappear after 24 hours. Approximately 48% of consumers were projected to use AR in some form by the end of 2021. "worstRating": "0" Discord began as a software for video gamers who couldnt stop playing in order to type. To compete with TikTok, Instagram launched Instagram Reels in 2020. While the PearPop app has been around since 2020, the app has just launched a new offering: . Social media platforms and businesses are sure to find other ways to incorporate AR into their platforms. While its a bit harder to meet in person, check out our video and our FAQs to get the inside scoop on working with us. But the amount of time that users are spending on social media platforms is growing too. "reviewCount": "24018" Oberlo uses cookies to provide necessary site functionality and improve your experience. Facebook Shops enables consumers to contact businesses via Messenger, WhatsApp, or Instagram Direct and to make purchases directly from these chats. Stay ahead of the curve with our guide to the hottest new social media apps to try in 2022. Well, 60% of Supernovas ad revenue goes to charities, with brands and creators able to choose which charities they support. By 2026, experts say only 23.3 million Facebook users will be younger than 25. "bestRating": "5", As the social commerce space expands, social media platforms are likely to adapt features that make shopping easier for users. Currently, there are over 100,000 creators using the platform, from Madonna to The Chainsmokers. "name": "Maxine M" On social, brands are tailoring their content so that it tells a genuine story and builds brand authenticity. A separate report by App Annie later found TikTok saw 325% growth in 2020, and the monthly time spent per user also grew faster than any other app including by 65% in the U.S., surpassing Facebook. Youll also find her writing on the digital pages of Broadsheet Media, Concrete Playground, BuzzFeed Australia, and beyond. Their core offering became the de facto standard esports voice chat tool that gamers needed. Studies suggest that the attention span of the average person today is 8 seconds - down from 12 seconds 20 years ago. Discord has over 350 million registered users so if its popular with your target audience, it could be a good place for your brand to engage and build your community. Facebook is currently testing its new audio features and will roll them out to the general public in the coming months. It was created in 2010, bought by Facebook (now Meta) in 2012 for $1bn, and reached 1.21bn active users in 2021 Instagram is one of the most well established social media platforms. Online searches for "Facebook Marketplace" increased 153% in the past two years. These early versions of the metaverse feel lawless and like the unmoderated days of the early internet (with all the associated safeguarding concerns), but for the right kind of brand there is already potential within the metaverse. Discord (now valued at $15B) carved the big first chunk out of Reddit as the Slack for Gaming. In the midst of a crisis, consumers today are looking for brands to be transparent and honest. This is two percentage points less than the 6.2% increase it had in 2020. In fact, the number of social commerce buyers in the US has increased by 25.2%, reaching over 80 million. After social media became a stand-in for real life during the pandemic you may think that its popularity in a (mostly) restriction-free world would be on the decline. Thats strongly contrasted from their predictions about TikTok: 44% of that platforms users will be under 25 by 2023. 10 years ago the classifieds site Craigslist was essentially unbundled into dozens of separate niche verticals. The app doesnt (currently) offer pay-to-play advertising options, but brands are finding interesting ways to promote themselves and capture user attention. While some may be quick to think that those public complaints are decreasing brand value, many companies act fast to respond and turn it into an opportunity. The latest data shows that the fastest-growing social network is TikTok. Clubhouse, an invitation-only social network based on audio chats, has received widespread attention since it launched in 2020. Facebook is building new audio creation tools. This demand for speed and personal attention is leading many brands to offer customer service and support via social media. A 2020 survey showed that 92% of people want their CEO to speak out on controversial issues.