fitness industry revenue dropped 58% in 2020, IHRSA, February 25, 2021, ihrsa.org. Airnow Data Market Intelligence, Airnow Data, accessed March 17, 2021, airnowdata.com. Even prepandemic, a fitness studio chain successfully partnered with an indoor-cycling chain using their shared value proposition of live performance tracking to motivate members. Client facing app is great., Athletes fell in love with Wodify Core as soon as we installed it. Motivate members to reach their goals through weight loss, wellness, and nutrition challenges. Going forward, the fitness industry can adapt traditional pricing analysis to optimize their pricingidentifying value, matching offers to consumer segments, and timing discounts. Multiple product offerings. Connect to a Customer Success Agent via phone or email and resolve your issues quickly and effectively. These kinds of solutions offer convenience and personalization that can appeal to wellness enthusiasts and researcher-experimenters alike. Number of health and fitness clubs in the U.S. Wodify custom reporting has been incredibly useful to view and evaluate the monthly metrics and trends we track for our business. Are you interested in testing our corporate solutions? In the meantime, feel free to learn more about how Wodify Core can help grow your gym and retain members. McKinsey US Consumer Sentiment Survey, May 2021. Get a FREE list of the Top 10 tips to reduce stress as a gym owner by Jason Khalipa. The authors wish to thank Sabine Becker, Tamara Charm, Anna Pione, Warren Teichner, and Alexander Thiel for their contributions to this article. McKinsey identified wellness as the next trillion-dollar market in 2012. Something went wrong. Melissa Rodriguez, U.S. The pandemic has forced the $97 billion global health club industry to change its operations to limit person-to-person interaction. To fulfill some members desire for connection and self-expressionconsider wellness enthusiasts whose identities are built around fitnessgyms and studios can design spaces to facilitate community engagement or provide visually appealing spaces for social media posts. The COVID-19 crisis has elevated consumers awareness of the importance of health and wellness, with 68 percent of survey respondents reporting that they prioritized their health more after the onset of the pandemic. Directly accessible data for 170 industries from 50 countries In short, consumers are finding ways to continue to take part in fitness, and industry participants will need to figure out how best to serve consumers who now use a portfolio Mention HybridAF on your demo call for 20% off the first year of your Core subscription*! Due to varying update cycles, statistics can display more up-to-date In addition to defining the optimal community type for the values of a club and its members, gyms and studios should clarify their value propositions for their target consumersand, if necessary, adapt them. Indeed, apps that enable digital streaming for live classes, sometimes involving sought-after instructors who acknowledge individual students by name, can replicate some of the sense of community people might get from an in-person group-exercise class. Not valid with any other promotions. 4 5. Despite this experimentation, 50 percent of consumers from one survey were less happy with their pandemic-era routines than they were with what they had before. From Class Attendance to Financials, you can quickly access pre-built visualizations or customize reports, so you can get back to coaching your clients. In the following 4 chapters, you will quickly find the 27 most important statistics relating to "Health & Fitness Clubs". Eric Falardeau is a partner in McKinseys Montral office, John Glynn is a consultant in the Toronto office, and Olga Ostromecka is a consultant in the Wrocaw office. The potential for sensitive-information leaks or outright ransom attacks is proving a very real risk that can blindside an unprepared industry player, and data security should be a priority for companies that control consumer data. For instance, if a gyms members have shifted to doing independent cardiovascular exercise outside the gym, decision makers can change the gyms layout and reallocate space accordingly. facts. For more on the state of the health club industry, see page 24 of 2020 IHRSA Global Report, IHRSA, June 2020, ihras.org. Precor is committed to achieving Level AA conformance with the Web Content Accessibility Guidelines (WCAG) 2.0 and achieving compliance with other accessibility standards. Subscribed to {PRACTICE_NAME} email alerts. At the same time, gyms and studios can adjust the size of their geographic and real-estate footprint and consider opportunities to expand or contract in different areas based on their performance. For instance, one UK gym started a virtual running clubwith social media supportto foster a sense of togetherness and positive competition during the pandemic. fitness industry revenue dropped 58% in 2020, IHRSA, February 25, 2021, ihrsa.org. For more, see Putney Cloos, Sherina Ebrahim, Tracey Griffin, and Warren Teichner, Healthy, wealthy and (maybe) wise: The emerging trillion-dollar market for health and wellness, May 1, 2012. 10. For instance, researcher-experimenters may love connected equipment that integrates a wide variety of brand-new, high-quality content at reasonable prices, but traditionalists may seek simple analog equipment that is well made. One large wearables company was compromised in a ransomware attack in July 2020 that shut down its ecosystem for users, requiring days to recover. The growing number of fitness choicesexact counts are difficult to find, but fitness-tech apps raised a record-breaking $2 billion from investors in 2020 Our research shows that the market for health and wellness products and services is growing by 5 to 10 percent per year, depending on the region. 8 We are happy to help. Discover why gyms around the world choose Wodify as a partner to manage their business. introduction The COVID era fitness consumer, IHRSA, October 2020, ihrsa.org. As economies reopen, gyms and studios should reexamine their value propositions and place them in the context of consumers portfolio approach to fitness, particularly embracing their potential as third placescommunity hubswhere members can focus on themselves. Use your voice to vote and submit new feature ideas to help shape the future of Wodify! Similarly, researcher-experimenters are likely to be enticed by the variety of new options. Furthermore, with more consumers returning to the gym as economies reopen, the growth in new users for in-home equipment may slow. data than referenced in the text. The share of these consumers who reported using mobile apps to fulfill health and fitness goals accordingly increased from about 50 percent before the COVID-19 outbreak to 75 percent in June 2020. 3 Track attendance, enforce membership rules, and send digital waivers. Receive one-on-one onboarding and training for total peace of mind. Specifically, providers of on-site fitness solutions should consider a more hybrid approach that keeps consumers figuratively and digitally connected; makers of in-home tools and equipment should lean into the normalization of DIY fitness; and, of course, data security should be prioritized with such a high level of connectivity. Keep up-to-date with fitness-targeted news articles, advice for gym owners, and curated guest posts from industry leaders. If you would like information about this content we will be happy to work with you. 5,000+ of the world's top gyms trust Wodify to run their business. Gyms and studios can also support staff in their work using technology to gather data and curate fitness resources for consumers in a fragmented market. By continuing to use this site you consent to the use of cookies in accordance with our. For more on building new businesses, see Bringing the start-up in-house with Leap by McKinsey.. Depending on their value propositions and goals, a gym and a fitness tracker may be good partners. Fitness is a Yes, and industry. Increase your retention and revenue as your members use wearable technology to see better results. Please try again later. 9 Our surveys throughout the pandemic consistently found consumers exercising at home and spending on technology solutions. Connected-equipment manufacturers and digital fitness players need to remain vigilant in protecting themselves and their consumers. Wellness enthusiasts are likely to return; traditionalists who have not yet developed new habits may reincorporate gyms and studios into their routines once they feel safe. Success will accrue to those that earn consumers trust and a place in their fitness routines. An unmatched performance tracking tool for measuring attendance, with nearly 100% adoption by clients. A little more than 10 percent of the American general population have also set up home gyms or have accessed fitness resources online during the pandemic. 8. Please do not hesitate to contact me. Find your information in our database containing over 20,000 reports, Find a brief overview of all Outlooks here, Tools and Tutorials explained in our Media Centre, market size of the global fitness and health club industry, largest health clubs worldwide in terms of revenue, largest health clubs by revenue within the United States, number of fitness enterprises in the United States, public opinion on going to the gym during the pandemic, going back to the gym amid the COVID-19 pandemic, consumer choice of fitness tracker brands. To prepare for a time when more consumers return to gyms and studios, app providers should strengthen their user communities to keep users coming back. The complete, affordable solution for an optimized fitness website that offers total control. As with gyms and studios, solutions that have a community component can bring people together. 7 Number of members at health and fitness clubs in the U.S. Health & fitness club industry employees in the United States, Use strenght training machines at their gym on a regular basis, Share of gym members that think their gym offers a great price-performance ratio, Research expert covering sports and video gaming. Melissa Rodriguez, U.S. from being able to check-in, record scores, comment on others, and see the workouts, it makes it super convenient and easy, Wodify has helped take our MMA school to the next level with membership and program management. Jonathan Harrop, 3 predictions for the health & fitness mobile app market, Business of Apps, June 15, 2020, businessofapps.com. The clear industry leader, with 200 million performances logged and counting! Put your programming and coaching development on auto-pilot. The answer appears to be something in between. McKinsey US Consumer Sentiment Survey, May 2021. *Discount applies to new customers only. 7. !, We threw away the paper cardsWodify belt & level tracking was easy enough that I was able to explain it to one of our 9-year-old students and she checks the trackers off for me after class., Customer service is great. One lesson for providers of health and fitness apps is to design and position their apps as facilitators and gateways to fitness-minded communities. 6 For example, someone may have left too late from work to go to the gym but can do 30 minutes on their spin bike that night (for our segmentation of fitness consumers, see infographic, Fitness consumer archetypes). This text provides general information. They immediately became engaged in tracking their performance., Our three gyms wouldnt have worked if Wodify Core wasnt something that brought them all together day to day., Switched from Front Desk, Zen Planner, and MindBody, Wodifys reporting is thorough & detailed, so I always know how my business is doing and how engaged my clients are.. 6. All rights reserved. Go from concept to creation in only a few days to bring more leads to your door and more awareness to your brand. Set a custom class calendar for coaches and members. With the ongoing expansion of fit-tech capabilities, traditional on-site fitness players may have opportunities to offer data and performance tracking in innovative areas such as power measured by someones output in watts. We believe software shouldnt hold you back. Not only did the pandemic force some competitors to close, reshaping demand and price tolerances, but it also pushed the remaining gyms and studios to offer hybrid memberships that opened the door to expanded models of price accessibility. Community types can vary, from ones built around leaders or expertsinstructorsto supportive or competitive groups, but our research shows that they all make members feel that they are taking time for themselves. Quick Analysis with our professional Research Service: Toplists & Rankings: Best Employers Portal. Resources to help you grow your business with Wodifys family of products. Statista assumes no Explore why Wodify is the single platform that can help to easily run your facility and save time. Heres our Privacy Policy. Turn more prospects into members with a complete lead management system. The fitness industry is shifting from surviving the COVID-19 crisis to looking for ways to thrive in the next normal, building consumer relationships that last and grow. 9. Professional cardio products with a bold new look, Elevate your home gym experience with club quality products, High quality strength meets premium design, Precor Debuts Its Latest Innovation: The Smart Watch Connector For Apple Watch, A Letter From Rob Barker Regarding IHRSA 2020 Attendance, Resolute - The New Strength Product Line From Precor. now seek to serve this need in increasingly diverse ways. One cycle club has used a mural to fuel social media engagement. Reclaim your time, grow financially, and be confident in your success. For fully vaccinated consumers, 35 percent went to the gym, Indeed, 95 percent of prepandemic fitness club members reported missing at least one element of working out at the gym, managers gypsum Crucially, gyms and studios should cultivate communities to help meet consumers psychological need for belonging and mutual support. Outside of gyms and studios, digital-enabled solutions have evolved from low-cost alternatives and add-ons to stand-alone offerings that are a regular part of consumers lives. Large tech companies have already begun to provide their own offerings that are more like fitness ecosystems that include class curation and fitness tracking. During the first few weeks of lockdownMarch 924, 2020overall downloads of health and fitness apps grew 27 percent, but apps that include a community component saw four times as many downloads. Healthy, wealthy and (maybe) wise: The emerging trillion-dollar market for health and wellness, consider wellness a top priority in daily life, intend to maintain or increase their use of online fitness, McKinsey_Website_Accessibility@mckinsey.com, Bringing the start-up in-house with Leap by McKinsey. Airnow Data Market Intelligence, Airnow Data, accessed March 17, 2021, airnowdata.com. The local gym is not dead, and at-home solutions are here to stay. As vaccines roll out and pandemic restrictions ease, we have observed consumers return to gyms and studios in those markets while continuing to use alternatives to the gym. Like many other industries, fitness businesses should commit the resources required to regularly pilot new pricing strategies and expand their offerings across the in-gym and at-home ecosystem. More recently, another connected-fitness-solution provider was found to have an exposed API that would allow hackers to gain access to customer data. And dont pay anything until youre live! Selecting a target consumer segment and updating value propositions to better align with their wants and needs and responding to industry developments will help industry participants survive and thrive in the new normal. Clubs can also redesign memberships and pricing to offer more flexibility for members who are now exercising in multiple ways and to optimize retention and average revenue per user. The COVID-19 pandemic has scrambled fitness consumers habits, and the next phase in recovery is a prime opportunity for industry participants to reset. 2. Gyms and studios can reinforce the confidence of their staff by communicating their value propositions and staffs roles in fulfilling those visions. 2 For more, see Putney Cloos, Sherina Ebrahim, Tracey Griffin, and Warren Teichner, , A single approach to culture transformation may not fit all, Five trends shaping tomorrows luxury-car market, Why Infosyss cofounder Nilekani is urging leaders to use tech for good, Find the smartest technologist in the company and make them CEO, Americans are embracing flexible workand they want more of it. Indeed, a data breach is also a breach of trust and can jeopardize relationships with consumers. Indeed, 40 percent of the general population surveyed now consider wellness a top priority in daily life. of options. Health and fitness club market size in the U.S. All important statistics are prepared by our experts available for direct download as PPT & PDF! Explore this free guide to learn how you can safely & successfully re-open your gym in the wake of COVID-19 shutdowns. To fit into consumers portfolios of fitness habits, gyms and studios could consider ways to partner with providers of complementary offerings. Prior to the pandemic, the same consumer may have complemented their health club membership with a smartwatch, a social-fitness app, an at-home workout solution, and occasional boutique studio sessions with friends. Rachel King, Most Americans plan to continue at-home workouts even once gyms fully reopen, Fortune, August 17, 2020, fortune.com. 10 Of the online exercisers, 70 percent intend to maintain or increase their use of online fitnesseven after the pandemic abates. Please email us at: McKinsey identified wellness as the next trillion-dollar market in 2012. Our experts are ready to help you launch. This should be good news for the industry even though the breadth and quality of competitive offerings has increased; our experience with drivers of membership churn shows that nothing helps drive retention more than sustained visits and workouts. For example, one McKinsey survey shows that monthly consumer spending on connected fitness equipment increased by 5 percent and spending for paid apps rose about 10 percent. 3. One large chain of gyms brought members outside the gym with outdoor-class experiences and launched its own streaming service for classes on demand, a reflection of the trend of many gyms reallocation of floor space. 4. 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U.S. health club industry revenue 2000-2020, Health & fitness clubs market size in the U.S. 2024, Number of U.S. health clubs & fitness centers 2008-2021, U.S. fitness center / health club memberships 2000-2019, Gym, health & fitness club industry employment in the United States 2007-2021, Share of people in the U.S. who are or have ever been a member of a gym 2016, Fitness clubs, gyms people in the U.S. know, at least by name 2016, Why people in the U.S. work out at their gym 2016, Gym services people in the U.S. regularly make use of at their gym 2016, Attitudes people in the U.S. have toward their gym 2016, Facebook: number of monthly active users worldwide 2008-2022, Smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q1 2022, Market size of global health club industry, Number of health and fitness clubs worldwide, Number of members of health/fitness clubs worldwide, Total revenue of the global health club industry 2009-2019, Health club industry: Worldwide revenue by region 2009-2019, Health & fitness club companies by revenue worldwide 2020, Number of fitness and health clubs worldwide 2009-2019, Health clubs - total number by region worldwide 2009-2019, Countries with the highest number of health & fitness clubs 2019, Health & fitness club companies worldwide ranked by number of facilities 2020, Total number of members of health/fitness clubs worldwide 2009-2019, by region, Countries with the most health/fitness club memberships 2019, Health & fitness club companies by membership worldwide 2020, Total number of members of health/fitness clubs in North America 2009-2019, Boutique & high value low price gym membership in the United States 2010-2017, Total revenue of the North American health club industry 2009-2019, Health & fitness club companies by revenue in the United States 2020, Total number of health and fitness clubs in North America 2009-2019, Number of health clubs in the U.S. by state 2019, Fitness industry enterprises in the United States 2022, Fitness club employment in the United States 2022, Percentage of U.S. population engaged in sports and exercise per day 2010-2020, Hours per day spent on sports, exercise and recreation in the U.S. 2009-2020, Share of U.S. civilians engaged in leisure and sport activities on weekdays/ends 2019, COVID-19: Share of people who would return to gym/exercise classes in the U.S. 2020, Comfort level with group fitness when COVID-19 improves in the U.S. 2020, COVID-19: estimate time for return to gym/exercise classes in the U.S. 2020. The COVID-19 pandemic, which forced large swaths of the global population to isolate with members of their households (and their devices), has spurred the shift toward personalized at-home workouts and made overall wellness even more salient. We strive to provide individuals with disabilities equal access to our website. 11 Jonathan Harrop, 3 predictions for the health & fitness mobile app market, Business of Apps, June 15, 2020, businessofapps.com.