Denise Duffield-Thomas is another example of exceptional personal branding. Ensure that the words you choose are genuine and reflect yourself accurately. Companies are always changing, and growth is part of the process in any company (from start-ups to even those on the verge of an IPO). :). As you know by now, your personal brand statement is not something you create once and then forget about. Exclusive, stylish, and exquisite (expensive). 1- Bold. How you think and can mold that thinking with the framework is a value-add skill that can apply in various situations. Choose three powerful words that represent your brand the best and define each one further. Try telling it to a friend or significant other one time and see if he or she can easily recall the entire sentence. As an individual, you have values and virtues, just as organizations do. Heres the worst-kept secret in the world of writing: Thats where verbs come in: they do a better job of demonstrating your brand rather than just advertising it. People will search for you online and check out your reputation when they are evaluating whether to hire you or partner with you. The most powerful words in your profile are your descriptors. Taking your personal brand statement and making it easily found will help share what youre all about, even if someone doesnt have a lot of time to look at your profile. Its advanced, so Id recommend focusing on the first three aspects of your personal brand: skills, personality, and motivation. And no matter what type of resume you're writing, a short resume profile at the top can be a great way to make an elevator pitch that you're the right candidate for the job. Ive run an Emmy award winning motion design/brand consultancy for over 23 years. By showing the value he places on customer relationships, he makes a compelling case for employers to want to hire him and what he values at work. Deciding on 3-5 meaningful adjectives to characterize your brand can help you discover your ideal audience, your overall messaging, tone of voice, and your brands visuals. And I inspire them to take action and Just Do It. I achieve this by developing strategies that work. Sage Alliance, a Leadership Performance Company, provides coaching, team-building and assessments, workshops and speaking on topics including; leadership development, empowering teams, communications, lasting impressions, personal branding and building a coaching culture for executives and high-potentials for both team and individual leaders. (in the case of personal brand, ask your friends to help you describe your personality in a few words) As mentioned above, Coca-Cola's personality traits are the following: The words in this category focus on skills and abilities, how the individual does his or her job well. I fly in, find the true problems, improve everything I can, make the magic happen, sing a few songs, and fly away to the next project or I can stick around! A personal brand statement will not help you much if you are not telling people what it is. One of the most common ones weve seen is an overly aggressive or desperate call to action when speaking to potential clients or employers. Being resourceful requires applying good critical As a result, I created an infographic to highlight how people position their brand in ONE word. Weve put them into three core buckets that you can mix and match to craft a professional image that actually fits your personality. Product Brands: It involves promoting one individual product which requires good market research and accurate targeting for your market and personas. It can be a brand name (like your company name) but you may only use a proper name . Some rules: Each cannot exceed 3 words. And the third category, Drive highlights words such as determined, trailblazer, intense and game-changer, and yes I know this is two words. thinking and good judgment in times of stress. It's fascinating to see the variety of words each of you has chosen. Plus, these qualities are always attractive in a professional setting. I am straightforward and reliable, and I support others with compassion. Use personal brand adjectives sparingly and in conjunction with verbs to craft your professional image without coming across as arrogant or desperate. It will save you time and effort while achieving your goals of growing your personal brand. We recommend including it in a prominent position to lead off your profile information. is a [3 qualities/traits people use to describe you] {identity/profession] who is dedicated to helping . Amanda Todorovich from Cleveland Clinic shared: " [We have] three words: Useful, helpful, and relevant. Words in this category stress movement, taking things from one point to another point. This helps develop the clients personal brand because these words formulate key selling points of the client to a prospective employer in a job interview. Thanks! Good luck with your job hunting! One of the most important (and sometimes the most difficult) section is to describe the feeling you want your brand to have. Save my name, email, and website in this browser for the next time I comment. Dont try and shoehorn your statement into a format that doesnt work for you. Im a Growth Marketing Strategist, aka The Strategy Hacker, who empowers brands to achieve next-level success, maximize revenue, elevate brand authority, establish powerful communities, and skyrocket business growth through cutting-edge marketing strategies and results-driven social media solutions.. Here are some examples of effective answers that you can reference when responding to this request: Example 1 "I'd describe myself as driven, communicative and reliable. encountered a situation where you have had to work with a difficult Whats going to help you the most here is a solid personal brand statement and a good conversation or impression afterwords. They have to think analytically when it comes the legal framework, but also balance business strategy and organizational impact when making decisions. And this process does not have to be overwhelming! Start Online. It is the unique combination of skills, experience, and personality that you want the world to see you. How to describe your brand in 3 words: the words themselves are just a means to that end, so dont stress out over finding a single perfect word or phrase to describe you. 3. Learning how to describe your Andrew Webb is on a mission to show liberal arts graduates how to land jobs and build careers. Intelligent. when it comes to specific tasks and projects, but also in daily relationships Jot down your favorites and then narrow them down to your top 3-5. LinkedIn profiles have reference sections where people can say nice things about you. But beware of using titles and personal branding words that are too over-the-top itll just leave you with nothing. aristocratic or having or showing fine personal qualities or high moral principles and ideals. Its important to let your accomplishments speak for themselves. The following 6 steps will help increase your self-awareness, define the competencies you need, and strengthen your personal leadership brand. If theyre not interested, dont bother. In the end, its not the exercise of boiling this down to ONE word, its about gaining clarity around your point of differentiation; who you are, what you stand for and where you add value. Knowing how you want to present yourself to the world is just the beginning; what comes next is the hard part. If youre strategic, you can use these words to showcase your accomplishments or community involvement. to craft your professional image without coming across as arrogant or desperate. You can use descriptive words in your headline to give people an idea of what youre all about just make sure theyre honest! Think about the ways you excel in being collaborative in your work environment This is especially helpful for recent graduates who need a professional edge in lieu of "years of experience." With that in mind, consider describing yourself with words that correlate to these four aspects to help . Your email address will not be published. If you find you are someone who gets things done and makes things happen your one word points to Drive. Have data-backed and tactical advice to share? However, as with most things, its far more effective to keep it simple then to overload people with a lot of information that can take away from where you really add value. Get the 9 secrets of job hunting with a humanities degree (free), PLUS a new career strategy delivered to your inbox once per week (3-minute read). Glad you enjoyed the post and thank you for sharing your post with our readers to add more suggestions. to see how other people pull this off successfully! For example: Creative - think out of the box, innovative, inspiring Passionate - enthusiastic, heartfelt, expressive I ask a similar question in my personal branding workshops and speaking engagements and with my one-on-one coaching clients. Make 2 lists. Your personal brand statement has to be strong, descriptive, short, and catchy all at the same time. My motto is Work Smarter Not Harder. I live by this and teach it to others every day.. Instead, highlight words that represent your personal, authentic brand. the 9 secrets of job hunting with a humanities degree, We use cookies to ensure that we give you the best experience on our website. By honing in on these areas, you can start to build a strong personal brand that will serve you well both professionally and personally. these 5 words describe you both professionally and personally. Try EveryoneSocial's employee advocacy platform for FREE. Its a subtle difference that most people miss. Personal branding is important, but not that many people can tell you how to express that in one or two sentences. Glad that you enjoyed the list and we're just as surprised as you are that most job applicants don't go through this process as well. Personal Branding For Dummies. If you have the wrong leadership brand for the position you have, or the. to be resourceful Chris Do uses his personal branding statement to tell the story of his career what he achieved in the past and what hes focused on now. Words can't create a personal brand for you, but they can definitely support it. Do clients feel that strongly about your brand? If my brand was a person, they would be described as __________, __________, and _______. One-to-one meetings with your manager and 360 0 feedback from peers and colleagues will help you understand if the . Youll notice there is a diverse set of words in this category but they all point to what people can count on when they work with this individual, their expertise. Positive 4 . The first step to building your personal brand is knowing yourself and your personality. These will be guiding factors in helping solidify your brand personality. What words come to mind when you think of a stylish person? Efficiently accelerate growth across your company by enabling employees to share and create content on social media. To do this, ensure you seek feedback from family, friends, colleagues, mentors, customers and anyone who will give you honest feedback. A lot of powerful words for your profiles come in the form of adjectives that we use to describe ourselves. Since it is such a powerful marketing tool, you are going to want to spend enough time on it to make it fantastic and ensure that it projects exactly the image of you that you want. Debbie Levitt uses a reference point that a lot of people would immediately understand Disneys Mary Poppins to tell the story of what she does and how she does it. Consider how you have had to come up with Plan Too often we see people try to present their personal brand statement in a way thats robotic or overly professional. It shows that youre focused on. Your personal brand should highlight your strengths, establish a reputation, build trust, and communicate the unique attributes that you bring to your current (or desired) industry. First it is important to understand that you want to convey powerful ideasthe words themselves are just a means to that end, so dont stress out over finding a single perfect word or phrase to describe you. How to use descriptive words for your personal brand, Using descriptive words for your personal brand can come across as inauthentic and self-serving, so you need to use them sparingly. As a solopreneur and owner of, career; life lessons; performance; personal growth. To learn more about DocStation, visit https://docstation.co/features/medication-therapy-management. describe yourself both professionally and personally. Thats why its important not to confuse your message with your personal brand words. How would you handle it? Your words wont create your professional brand, but they can certainly help to support it. Im The Mary Poppins of CX/UX. A solid personal brand statement example would be: I help your brand gain visibility online.. Coming on too strong, too fast is something that many people do. Your personal brand is one of your most important career development assets. A la mode means "in style" or "trendy". Hopefully, with a good sentence, an employer will want to know about you. These keywords that describe your industry expertise are: I am an effective and versatile creative strategist who is resourceful, methodical, experimental, and curious. as part of the process is the following question: Give me 5 words to Goals. brand, one of the first pieces of information I seek to extract from them Character points to strong moral and ethical principles and for those that identified a word in this category, it means above all else this is how they want to be known. UGC Creators: What Are They? Stephen Hawking really has to work to communicate, yet hes one of the most influential scientists in history. You can leverage your ethics and strong moral compass to show how Thank you Mrs. And if your feedback comes back different from your words, you need to fix or adjust. Here, agent means something that takes an active role or produces a unique effect. If youre interested in a great way to endear your brand to your prospective and current customers, get in touch with these screen printers. https://docstation.co/features/medication-therapy-management, Introduction To Personal SEO (Search Engine Optimization), Improve Your Google Results: Getting Started, Advanced Tactics to Improve Your Google Results, How to Fight an Unwanted Image Result On Google, How To Bury Or Push Down Negative Google Search Results, I help people create new opportunities in their businesses and careers., I am a personal trainer, specializing in weight training and mobility., I give authors visibility on untapped promotional platforms where they can share their work., I spark new product ideas for large companies that have stagnant product cycles., I help CEOs transform their brand in only 60 days. Active Adventurous Ambitious Approachable Bohemian Bold Brave Bright Bubbly Calm Candid Carefree Casual Charming Cheerful Classic Collaborative Colorful Cool Cozy Crafty Cultured Daring Delicate Down to Earth Dynamic Edgy Elegant Fearless Fun Creating a personal brand makes it more likely that your peers, professors, employers, and anyone else will associate you with positive qualities. And once you have a standout personal brand statement, youll also want to deliver authentic and engaging content to your audiences on social media. It will help with networking, gaining trust within your industry, and standing out from others in your field. Also, make sure to limit yourself to only one sentence for your personal branding statement. Now, I want you to find 3 words that describe your business. These personal branding statements have absolutely nailed it and are compelling, engaging, and extremely effective. Personal Branding is the process of establishing yourself as a thought leader in your industry. This helps you discover your target audience, your visual aesthetic and create guidelines around your brand. "Innovation is in my bloodI seek to find ways to adapt when needed and disrupt when possible. One thing to remember, your personal brand statement is not your job title! If you have trouble brainstorming personal skills, ask close friends or co-workers what they think your strengths are. Follow these steps to prepare for when employers say 'Describe yourself in three words': 1. He turned a history degree into a fulfilling career in digital marketing and UX, then founded Employed Historian to show others how to do it for themselves, too. Personal branding is a marketing strategy focused on your most important product: you. Brand adjectives are the words you choose to describe your brand's visual identity. CEO walks out). The big picture of the business, the intricate details of the solution at hand, and key stepping stones of the process are collective aspects of the work you do. With just a few clicks, you can schedule and automate sharing content that will provide value to your networks and also establish you as a trusted source of information about your industry and business. Having a professional philosophy and a solid professional track record are more effective than calling yourself results-oriented or something similarly canned. Motivated 3 . Put Your Personal Brand Into Practice Looking at Target as an example most of us are familiar with, it . Dial-in your brief personal brand statement that you want to present so you can recite it on autopilot. Its a key weapon in your arsenal because it provides a quick, top-level understanding of what you stand for without making others read a whole bio. Why? It can make a significant difference in short-term job searches. You see, this query is a great way to define your brand. If you dont have much experience at something, then it can be about any area that you want to become an expert in so long as you dont exaggerate. After listing the three words, give a brief . It's about content that's useful, helpful, and relevant to patients. You can plaster self-praise all over your portfolio website, your resume, and your LinkedIn profile, but it runs the risk of appearing tacky at bestor disingenuous and self-serving, at worst. Imagine being faced with a difficult situation For more information, visit: https://employedhistorian.com/cookie-policy/, How to write a personal brand statement that actually works. The best brands have a clearly defined personality that is specific in their . that could potentially compromise your internal moral compass or professional with executive partners, stakeholders, and clients. Activity 1.2 What factors affect your attitude toward educational success? The. Consider things like your personality features, why people enjoy working with you and things people consistently come to you for help with. 300 satisfied clients so far.". Thats not bad. Odds are, you probably are one yourself. Your personal brand statement combines these into a short, punchy narrative. Having that alter-ego, almost like a superhero, is a great example of how to establish expertise while showing off his creative and entrepreneurial skills. Other people tend to struggle coming up with just ONE word. 500 satisfied clients so far., I turn businesses around by finding scalable growth strategies they can implement today., I organize and focus nonprofit operations around their true mission so they can have maximum impact.. Developing a personal brand requires figuring out who you really are (your skills, values, passions, and personality), who you want to serve (your target market or audience), and how you differ from the competition (your unique . These are all admirable qualities to have, so take pride in the 3 words you choose. It can be hard to know where to start with your personal brand. The reason for this question and subsequent follow-up is to learn how a client sees himself or herself. What makes Chriss statement stand out is the scale he cares about and his focus on inclusivity by expanding the scope of his business to the world. LeadFuze gives you all the data you need to find ideal leads, including full contact information. Get more eyes on your personal brand statement. Innovation is in my bloodI seek to find ways to adapt when needed and disrupt when possible. Powerful. Consider He doesnt use buzzwords. It can be hard to know where to start with your personal brand. A brand is an intangible marketing or business idea that helps people identify a company, product, or person. 1. Some examples include: "I help individuals reassess their life choices to discover their true paths to success.". Words like curious, driven, optimistic, passionate, intelligible, open-minded, creative, determined, self-reliant, humble, and focused may come to mind. Be careful not to boast about your achievements too much, or you may come across as arrogant. Sharing this info is very impactful!! I am very passionate about one thing: teaching people (entrepreneurs, marketers, etc) how to achieve rockstar results with their social media, especially Twitter. When expanded it provides a list of search options that will switch the search inputs to match the current selection. If not, it's . I do always seek to create, sustain and be in harmony. Goal-oriented 1 . Thats a pretty lofty title, and its a lot like buying a mug for yourself that says worlds best boss. I guarantee this person in the example isnt even close to being widely known enough to make a claim like that. It must only be 3 exactly. They think marketing their personal brand is all about putting themselves out there when the best do it with more tact. Another example might be: Bruce is an analytical, intelligent, and collaborative CEO who is dedicated to helping millennials have fun through expanding affordable gyms in the US. But if not, determine what resonates with you the most or ask your feedback providers to rank the list in order of priority of what comes to mind when they think of you. Heres a little-known fact about writing: verbs are more effective than adjectives. Even though its time-consuming, your personal branding statement should be revised at least once a year to reflect changes and advancements in your professional career. I never imagined how this question would resonate with people. It is the telling of your story, and how it reflects your conduct, behavior, spoken and unspoken words, and attitudes. There is no right or wrong answer in selecting the 5 words If you want to download this list as a PDF, you can do that right . Whenever you tweet, post, write, or introduce yourself with your 30 second pitch, think about those three words and what they mean to you . If you look at any strong personal branding statement example you will find that this is the main focus. Im a modern, fearless, digitally-driven and globally savvy brand / business leader with over 15 years of experience representing two of the most exciting, influential consumer brands in the world.
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