Viathon was his idea, springing from his background as a former pro rider, a one-time USA Cycling team mechanic and latterly a web commerce geek with Backcountry.com and before that Competitivecyclist.com. Pretty sad that a brand new YZ250 cost thousands less than some of the bikes I come across in the wild. not bad at all. @alex There are better bikes in regard to front end compliance than the Viathon. Walmart.com, of course, is an internet behemoth with hundreds of millions of visitor sessions each month with peak holiday traffic topping half a billion, according to analyses by industry research firms SimilarWeb and Statista. The parts kits feature quality components from premium suppliers. Things have moved on. It just so happened that I have one of these stems to spare so that Andy T could check it out on the Viathon G1 to see if that might tame the harshness of the massive carbon front fork. People talking about this being good for "the industry" have no idea what they're talking about. Since 1994 these are the words that continue to resonate within us. i gave it a spin. It appears the newswas first mentioned in a Pinkbike story. Even a hot segment like ADV, sees a new from ground up model maybe every 5 years. 2G for 105, 1.5G for a frame. The bikes will be available to order within weeks. Or on the other hand, that lower price may be just the ticket to smooth out the ride. Should brick-and-mortar or other online retailers worry? The issue with Walmart isn't how the founders choose to spend their billions, but the effect that Walmart has on local economies. DSA_CATEGORY:BIKES DSA_MARKETABLE_CATE Probably trying to compete with REI. At first it was seemingly impressive for $2500. Walmarts top-of-the-line M.1 hardtail mountain bike has 120mm travel with RockShox components, Stans wheels, Level Ultimate brakes, and Continental tires. the stigma of owning a bike bought at Walmart. Thanks for your site. The Viathon M.1 is available in three complete build kit options, starting at $2,400 USD. according to industry analyst Jay Townley. 3 - OP linked to the Walmart site, which had little information. Vitus Bikes offer an award winning range of Mountain Bikes, Road Bikes, Ebikes and more. Nowadays, a search for Viathon bikes on the Walmart website (see here, here and here) returns a notice that the item is no longer available; the image from the final link (also shown above) displays another brand and model entirely. For anyone familiar with the beer industry, this is like Anheuser-Busch creating Shocktop, not Anheuser-Busch buying Goose Island or Elysian. Not just kooks either. Apt analogy. Also if you make that thing for many years, it further amortizes the investment. Tommaso Sentiero Gravel Bike, Shimano Claris Adventure Bike with Disc Brakes, Extra Wide Tires, Perfect for Road Or Dirt Trail Touring, Matte Black, Red Visit the Tommaso Store 60 ratings | 40 answered questions Price: $844.99 Color: Matte Black/Red Size: Select See more About this item I spoke with him at the recent Outerbike expo in Idaho, the second public outing for the brand. My surfing friends friends and others who are "action sports oriented" are super hesitant to bike at first due to the cost of entry, fear of injury, etc. Someone in the Walmart family must be a mtb enthusiast as they also fund the Bentonville Arkansas trails which I believe is where their HQ is located. Now, if Viathon frames were suddenly produced in the USA my American hands, with progressive geometry and class leading weights, that might be a different story - but a Taiwanese sourced frame that is pretty much identical to a Hong Fu or Workswell or whatever isn't really a selling point, especially when it costs a few grand. Viathon has chosen a RockShox SID RLC with 120mm of travel. In 2017, Bonobos was sold to, you guessed it, Walmart. Viathon emerged as an interesting consumer-direct brand, under the ownership of Walmart. Although from a bike industry perspective, the geometry is a few years outdated even for a hardtail. Viathon, like Bonobos, goes against the fundamental tenets on which Walmart was built. The bikes themselves, it was agreed, were competently designed and engineered, and marketed by respected industry professionals with big-brand credentials. here is a whole range of styles with bikes for children all the way up through adults. The impetus for the brand was therefore personal, not corporate. @MDZ Thanks for checking out Riding Gravel and for that feedback. Thats a call youll have to make. REI Co-op bikes are worth a look for most cyclists. The XX1 bike is around 21.5 pounds for a size M. The weight is competitive with other hardtail cross-country bikes in the same price range, and the price isnt wildly low. Every single mountain bike I owned is used, unlike a motorcycle they should not depreciate as much (mileage) because there are few moving parts..I currently ride an RM Altitude MSRP $6k + tax however I bought it used and paid less then the cheapest Viathon bike!!! But the move that really set the cat among the industry pigeons was the Viathon sales strategy, which at least strongly hinted at distribution via Walmart.com. Viathon says it wants to bridge Walmarts current low-price offerings to the bike-enthusiastbusiness. It is being released alongside a carbon road bike, the R.1, and a carbon gravel bike named, you guessed it - the G.1. How is the Walmart frame wroth 4x an ebay frame? Por - 10 junio 2022. America's low price leader served up a single no-name (and possibly open-mold) model with full mechanical Ultegra group, complete with wheelset, at a very low price point. In stock bikes | CANYON US Kev has 43,000 subscribers. Order today! Of course they will be. I know you're talking frame only, but at least this one ships with tires that actually fit the frame (unlike the DV9, which has known problem with tire rub on the tires it ships with). Spinhirne-Martin says Walmart is launching with the hardtail to fill in holes in what they already offer on the Walmart.com marketplace. what happened to viathon bikes Byjunho 3, 2022 At Viathon, we believe that great bikes make riding more fun. The R.1 is available in five stock frame sizes (52-59cm), and three complete bike build in addition to the $2000 frame & fork. Bikes cost more than motos, makes no sense at all. Viathon Bicycles announced today it will sponsor the Caffeine and Watts Club. (if they care about value, they'll go YT or Canyon, etc.). We will strive to give our honest thoughts and views throughout. All Genesis Bikes | Kids & Adult | 18 inch to 700c | Kent Bicycles Twitter. If the demand for an entry level bike is there, then they can produce enough units to make it financially viable. Complete builds start at $2,300, and top out at $3,500 for the gravel models and around $6,000 for the road and mountain bikes. I'll be honest if I ever worried about someone thinking less of me for buying a bike at Walmart I'd probably leave the bike wherever I was and get out of the hobby. A slacker/longer hardtail in the Chameleon/Honzo mold, with carbon frame for $2k might get people looking. But don't count the traditional players out yet, on either the supply or retail ends of the supply chain. Its one of the biggest online merchants in the world, No. First, this hardtail gets more than just the usual 100mm-travel fork. Our Fezzari Bicycle experts are here to help you find the perfect bike. In an interview last week at Sea Otter, a bicycling industry gathering in Monterey, Calif. I came to Walmart to grow the bike industry. It uses four R12 bearings and everything is held together by the crank's 19mm spindle. Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. Maybe in this specialist market they've done a better job. Create an account to follow your favorite communities and start taking part in conversations. There are no whiz-bang spangles for instance, the MTB is a vanilla hardtail. Walmart will sell bikes under this brand soon with price tags up to $6,000. What Happened To Novara Bikes - Tune My Automobile And yes, while the argument of "buy used" is a good one, most newbies simply don't know where to look, don't know what to look for, and are overwhelmed by the whole used buying experience that they just throw in the towel and go back to the sport they are familiar with. Now on to the final word on this carbon fiber crushed rock roller. WHO WOULD HAVE THOUGHT? Your email address will not be published. Its almost impossible for Walmart to develop premium offerings with the Walmart name, which is synonymous with keen pricing and out-of-favour out-of-town malls. MBA Bike Test: Viathon M.1 - Mountain Bike Action Magazine So, we feel this is a good bike, but maybe that stiffness and the specifics on spec and business model are not for everyone. February edition of BikeBiz magazine now available, Pros perspective: Olly Wilkins on DMRs new ODub Bars, MTB clothing brand Dharco aims to expand in Europe, The top five jobs in the bike trade this week 3rd March, German custom bike brand Velo De Ville to launch in UK at The Cycle Show 2023, Ribble Cycles launches new collective of riders, Squire releases its first range of wearable cycle locks, SRAM releases new Force AXS groupset, developed for WorldTour pros. Now on to the final word on this carbon fiber crushed rock roller. It's not the products: a three-frame range of MTBs, and gravel and road bikes. And 2 years ago, the company hired Zach Spinhirne-Martin, a senior buyer at CompetitiveCyclist.com. But once you lend them a bike and let them tear it up, they are all-in, 99% of the time pending an injury. But Walmart. Viathon R.1 Red eTap AXS review: Great performance, but with Walmart Walmart is the largest retailer for bikes in America by a good margin. (not sure exactly) into building up a mountain bike mecca in Bentonville, Arkansas. Pleased to see this. 12-speed, electronic shifting, handlebar diameter changes, four piston brakes, blah blah don't need. And the company currently sells more bicycles in the United States than any other retailer. Does REI make their own bikes? Turner Bikes - Titanium Mountain & Gravel Bikes Viathon G1 Bike: At The Finish - Riding Gravel Hi all Thanks for the reviews and updates. Don't need. what happened to viathon bikes - s208669.gridserver.com It was a carbon fiber frame, and it had DA, but on close inspection it was only DA only where the DA logo was prominent. Now it has a toe in the high-end market and the chance to show that itscapable of making quality stuff. Well I'm kinda torn here. (The first was at the Sea Otter expo earlier in the year.). Viathon M.1 GX Eagle 2021 | Bikes.fan If you're making more of something, you can afford to invest in tooling and equipment and processes to make it cheaper. Arkansas is also hosting several UCI events in the next few years including cyclocross WORLDS. Re: Viathon G1 Rival being good (but not spectacular) value Was that determination based on list price ($2,498)? Most people won't even bother looking or once they see every new bike worth buying is >$1100, they quit. Thread starter nakman; Start date Apr 12, 2019; nakman Club Secretary . Cue the cheap-crap jokes. If we stopped inventing new shit the whole circus might just collapse in on itself overnight. Writing in 2016, Dunn wrote: Digitally native vertical brands (DNVBs) are maniacally focused on the customer experience and they interact, transact, and story-tell to consumers primarily on the web., Dunn added: The DNVB is born on the internet. Walmart releases its own high end bike brand (Viathon) Walmart buying Rapha would be the latter. But the bikes are neither crap nor cheap. Mountain bikes that rival the cost of motorcycles, silly parts that cost $30 for a $5 part, extremely expensive tools (because Park Tools is worse than Snap-On), etc. http://www.walmart.com/cp/viathon-bikes/8471299? This is not meant to be in support or against Viathon or Walmart, but there's a few things people here are missing. Viathon Bikes - Walmart.com. I followed with an opinion column about Viathon's unique formation, business model and value proposition. And that is the point. If nothing else, we've been surviving in this business for decades and we know the "easiest way to make a small fortune" in it a lesson which even the best-heeled outsiders have yet to learn. Get Free Shipping Storewide ViathonBicycles.com w/ Coupon (Activate). It has more clearance and a modern, slack trail geometry that keeps things loose no matter how tough the terrain gets. No mention of gearing. Brought on board to run Walmarts online bike sales, he pitched the idea of a standalone brand. Walmart launches upscale Viathon road, gravel and mountain bike brand The tires were Schwalbe Lugano which sell around $10 each. Lightweight carbon frames: Viathon bikes, including the Dura-Ace road bike, Ultegra model, R.1, and G.1 bikes, are crafted with durable, lightweight carbon frames to give you an edge over riders with heavier XC and mountain bikes. Considering the Walmart shopper and what bike theyre on now, the answer is probably yes. Were partnering with the bike industry to deliver so we dont mess it up, said Spinhirne-Martin. As technical editor Dan Cavallari pointed out in our sister publication VeloNews, "Viathon ticks almost all the high-end boxes for a bike with a lower pricepoint. This segment of the gravel bike market has fierce competition for your attention, and Viathons G1 doesnt strike us as being outstanding from much of what is offered now. bicycles Viathon G1 Bike: At The Finish by Guitar Ted with Andy T. The Viathon G1 has been ridden a couple of months now by Andy T, and so we are ready to give the final verdict on this Walmart distributed bike. He said that he originally felt that the rear triangle was fairly smooth, but now that the excessive vibrations have been tamed up front, the rear stiffness jumped out as something he didnt feel was as comfortable. The bike thats getting the most attention is Viathons new hardtail mountain bike, though Walmart is also launching with road and gravel options. Be good if they build some good stuff as oddly it seems they will give back. Its name is Viathon. what happened to viathon bikes. For instance, TRP Sprye calipers are known for having a part in this issue with many other combinations due to the wider caliper designed to accommodate the dual moving pistons on that design. The brand is starting with three models: the R1 road bike, the G1 gravel bike, and the M1 29er MTB. Tommaso Sentiero Gravel Bike, Shimano Claris Adventure Bike with Disc Calling all PB keyboard warriors: to the watch forums! Complete builds start at $2,300, and top out at $3,500 for the gravel models and around $6,000 for the road and mountain bikes. Wouldnt be caught dead buying one of their bikes but competition in any industry is a good thing. There is certainly a fair amount of seat post extension to work with there., explained Andy T. Hes right too. It's been just about four months since a line of consumer-direct carbon road, gravel and mountain bikes premiered from a new brand called Viathon, emerging out of the bright Sea Otter sunshine like the goddess Athena springing full-formed from the forehead of Zeus. He employs six engineers and designers at his Toronto-based studio. Walmart thinks so, and the retail juggernaut is betting its customers do too. Again- something we cannot make a call on. Walmart takes their terrible gun selection out then adds this ballbuster. All the frames are carbon fiber, and the gravel and road models fit solidly within current design trends that prize features like disc brakes and clearance for wider tires. Viathon - The new brand poised to take on the USA Read through the small print "Returns and Refund Policy: 60 days from date of purchase - new or used with proof of original purchase. Posted Oct 2, 2019, We dentists don't shop at Walmart. Walmart's pop-up bike brand Viathon turns heads - BikeBiz At least they dont come with pegs. I will also say again that for the extra money, a RedShift ShockStop stem cures that front end issue. And every single article, including this one, focuses on the Walmart ownership. The frames are customized for REI's product line and highly durable. @roma258: The development and progress is exciting but the concern is that the bike industry is nothing but development and process - all icing no cake. When used in conjunction with good cultural management practices and as part of a complete disease control program, viAtHOntM will control/suppress specified diseases associated with almond, barley, corn, grasses grown for seed, onions, peanuts, pecans, pistachio, soybeans, walnut, watermelons, and wheat.
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